
Never the social media wallflower, Ford is already busy testing Google's answer to Facebook. It created two Google+ accounts, Ford Motor Company and Ford Europe, placing it among the first companies to test the nascent social platform for marketing.
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Social Media ROI“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works
“Social media isn’t inexpensive; it’s different expensive. The human effort required to do
Email Marketing that Works (2nd Edition)