For Mobile Marketing That Really Works, Just Look to Asia

“Are we ever going to catch up to Asia?” It’s a refrain heard far more frequently on our shores in recent years. The latest front in the East-West skirmish is in mobile marketing. Once again, the U.S. marketplace finds itself at a perceived disadvantage. So it’s fair to ask the question once again: Are we ever going to catch up to Asia? Thanks to smartphones going mainstream in the U.S., the leader now wears red, white and blue—at least in terms of ad dollars. According to eMarketer’s December 2012 report, the U.S. surpassed Asia

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