5 Takeaways From Holiday Marketing Campaigns of Years Past

Holiday marketing can be tough. You’ve got to figure out your target market, what kind of content to create, what promotions will bring in customers … and, of course, how to beat your competitors. Some of the coolest holiday marketing campaigns of years past can prove instructive, so we’ve identified five campaigns, along with takeaways, to help your holiday marketing achieve better results. 1. Stroke your customers’ egos. Holiday shopping for family and friends can sometimes seem an Olympic sport … You want to buy everything that your loved ones want, and you want to do it fast and cheap.

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