Holiday marketing can be tough. You've got to figure out your target market, what kind of content to create, what promotions will bring in customers ... and, of course, how to beat your competitors. Some of the coolest holiday marketing campaigns of years past can prove instructive, so we've identified five campaigns, along with takeaways, to help your holiday marketing achieve better results. 1. Stroke your customers' egos. Holiday shopping for family and friends can sometimes seem an Olympic sport ... You want to buy everything that your loved ones want, and you want to do it fast and cheap....
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Getting Your Email Heard Above the Roar of the Holiday Crowd
November 26, 2012
From Debra Ellis
Getting your message heard above the roar of the holiday crowd requires a different approach. Instead of being the loudest voice, you have to be the voice your customers and prospects want to hear. This requires a marketing shift from one-off deals to providing the service that people want when they need it. The better the relationship between company and customers, the easier it is to connect with them in crowded channels.
December: 'Tis the Season to Keep on Prospecting
November 7, 2012
From Today @ Target Marketing
When it comes to sales prospecting, December has gotten a bum rap. In a rush to close out the calendar year quota, sales managers often put prospecting on the back burner beginning around Thanksgiving. Their belief that most prospects are busy, on vacation or at holiday parties further justifies their inaction. When put in perspective, shutting down prospecting in December doesn't make a lot of sense.