5 Steps to SEO-Friendly Site URL Structure

Some people say there’s no such thing as SEO-friendly URL structure. They claim that search engines are perfectly capable of making sense of any type of URL and pretty much any URL structure. In most cases, the people who say this are web developers (just so you know, I love web devs). I’ve noticed that sometimes web developers and SEOs live in two parallel universes, each with its own center of gravity. While web developers basically care about crawlability, site speed and other technical things, SEOs are mostly focused on what constitutes their sacred grail: website rankings and return on investment.

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