If social media is really like a dinner party, it seems like we’re missing something … humor. Humor is one of the most effective—and under-appreciated—tactics in communications. This applies to everyday business discussions, professional presentations and, yes, social media. Look at Pinterest. Some of the most popular pins are funny or offbeat. Twitter and Facebook are even better. Who can’t resist a clever or funny tweet or conversation starter? Good humor works because it connects with people at an emotional level. We live in a very serious world. Humor provides us a mental break. For companies, it’s a great …
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