Five Amazing Facts About Social Media and the Super Bowl

February 7, 2012

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Social commentary about ads alone topped the entire 2011 Academy Awards. 1. Bluefin Labs has so far tracked more than 12.2 million social-media comments during and after Super Bowl XLVI, primarily on Twitter and Facebook. That's a 578 percent increase over the total Bluefin tracked last year (1.8 million). 2. Twitter, via its official @twitter account, said the final three minutes of the Super Bowl helped push total tweet volume up to an average of 10,000 tweets per second. 3. We have a new social-TV high-water mark. "Last night's Super Bowl is the biggest social-TV event we've ever recorded."...

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Source: Ad Age

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Simon Dumenco

Madonna

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The Giant’s fourth-quarter victory helped the Super Bowl become the biggest social TV event in history so far. Bluefin Labs says it counted 9.3 million social media comments, surpassing the previous all-time record high of 3 million held by the MTV VMAs. Trendrr said this year’s Super Bowl had approximately five times the social activity over last year. The data is still coming in, and here’s our early crack at the biggest social media moments of the Super Bowl.

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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