FCC Ruling on Text Messages Paves Way for Bigger Commitment to Mobile Marketing

A recent ruling by the Federal Communications Commission regarding certain types of text messages could open the door for brands to make a bigger commitment to mobile marketing. The FCC’s ruling last week clarifies that sending a text message to consumers confirming the receipt of an opt-out request does not violate the Telephone Consumer Protection Act. Several marketers have been sued over these messages because the TCPA does not address opt-out confirmation texts directly, causing others to take a more cautious approach to mobile marketing.

Related Content