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Farewell ‘Push’ Marketing, Hello Brand Journalism

February 1, 2013
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My career as a journalist spanned nearly a decade. When I left to launch a Web-video startup, I quickly discovered storytelling was part of my DNA, evident in the process and style of my new media company and how it approached its first productions. It wasn’t about storyboarding or scripting, it was about asking questions, getting answers and weaving content together to produce an interesting and useful story. The benefits of combining the approaches of traditional journalism and brand storytelling seemed obvious. It’s something we’ve called “brand journalism” since day one, and it’s picking up speed as the new-media world...

 

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