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Spamalittle: How Facebook's Plan to Charge $100 to Message Mark Zuckerberg Could Change Email Forever

January 15, 2013
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Ever wonder why you don’t get a lot of spam in your Facebook inbox? It’s because the site quietly routs messages from people you aren’t friends with into a separate folder, cryptically labeled “Other.” That works really well when it comes to sparing you from unwanted mail. And it’s obviously important to Facebook, which crushed MySpace partly because the latter was strewn with spam. But as Elizabeth Weingarten explained in 2011, Facebook's filter sometimes works a little too well, shielding you from messages you would have actually really liked to see...

 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

<b>Note: You must have Adobe Acrobat Reader in order to read , The Art & Science of Multichannel Fundraising which is in PDF format.</b> The Art & Science of Multichannel Fundraising

(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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