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Spamalittle: How Facebook's Plan to Charge $100 to Message Mark Zuckerberg Could Change Email Forever

January 15, 2013
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Ever wonder why you don’t get a lot of spam in your Facebook inbox? It’s because the site quietly routs messages from people you aren’t friends with into a separate folder, cryptically labeled “Other.” That works really well when it comes to sparing you from unwanted mail. And it’s obviously important to Facebook, which crushed MySpace partly because the latter was strewn with spam. But as Elizabeth Weingarten explained in 2011, Facebook's filter sometimes works a little too well, shielding you from messages you would have actually really liked to see...

 

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Use Social Media and Email to Get More Customers and Keep Them Coming Back
November 14, 2012 From Debra Ellis
Apathy kills more customers than bad service and poor quality products combined. Loyalty is inspired when people are interested, engaged and valued. The top priority of every business that wants long-term growth and profitability is acquiring customers and keeping them coming back. Focusing on one without the other is a recipe for disaster.
 
What Social Sites Should YOU Be Using?
June 4, 2012 From Wendy Montes de Oca
Most people know about mega-popular social sites such as Facebook, Twitter and LinkedIn. However, I get a lot of questions about other, underutilized sites that are on the tipping point of mass popularity—specifically, how these sites can be leveraged for marketing purposes.
 

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Publishing is a rapidly changing business, and this comprehensive reference is right in step—covering operations, finances, and personnel management as well as product development, production, and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, this revised and expanded fourth edition...

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