Facebook’s Access to Instagram Data Could Uncrack Images for Ad Targeting

Instagram announced pending updates to its privacy policy yesterday. The headlining change is that the photo-sharing service will now share user data with its new parent, Facebook. That means that advertisers should soon be able to take advantage of Instagram’s data to target ads on the social network. While an Instagram spokesperson said the company has “no current plans to share” how its data could be integrated into Facebook’s ad targeting options, the possibilities are fairly obvious. At the most basic level, Instagram will feed Facebook data like users’ locations (when shared) and device information.

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