Taking a break from Facebook? You're not alone. More than 60 percent of adult Facebook users say they have taken a break from the social media site, according to a new study released on Tuesday by the Pew Research Center’s Internet & American Life Project. And 27 percent of users say they plan to spend less time on Facebook in 2013. "People are trying to make new calibrations in their life to accommodate new social tools," Lee Rainie
, director of the Pew Internet Project and a co-author of the new report...
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If social media and content marketing managers are to survive the meteoric rise of "big data" they'll need to become social selling experts—pronto. Like any new marketing trend, few can actually agree on what big data is. Yet the drumbeat of its promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.
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With the rapid evolution in marketing technology, today's B-to-B marketers have become overly obsessed with finding the next big thing. Unfortunately, the next big thing often turns out to be nothing much. Here are 10 of today's top marketing trends and my curmudgeonly take on each.