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Facebook Sued Over 'Like' Button

February 13, 2013
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Facebook is facing legal action over its use of the "like" button and other features of the social network. It is being sued by a patent-holding company acting on behalf of a dead Dutch programmer called Joannes Jozef Everardus van Der Meer. Rembrandt Social Media said Facebook's success was based, in part, on using two of Mr. van Der Meer's patents without permission. Facebook said it had no comment to make on the lawsuit or its claims. A lawsuit has been filed in a federal court in Virginia by Rembrandt Social Media. "We believe Rembrandt's patents represent an important...

 

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Bob Bly
B-to-B Insights : All Hype or Truly Hip?
February 2013 From Target Marketing
With the rapid evolution in marketing technology, today's B-to-B marketers have become overly obsessed with finding the next big thing. Unfortunately, the next big thing often turns out to be nothing much. Here are 10 of today's top marketing trends and my curmudgeonly take on each.
 
PhillyCarShare website
Social Media Marketing Is an Oxymoron
January 22, 2013 From Today @ Target Marketing
In 2004, we started noticing snappy little red and blue automobiles parked all over Philadelphia with the PhillyCarShare logo on the door. This transportation is available by the hour or by the day. We've talked to people that use the service and like it just fine. If a family's driving is di minimis and economizing makes sense, getting rid of the family car and using PhillyCarShare is certainly one way to go.
 

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