Facebook Promoted Posts: Pay Up or Face Up

These days a post on your company’s Facebook page just doesn’t go as far as it used to. And back in my day we had to trudge a mile through the snow to get to the store (and looking outside right now, it seems like that’s what I’ll be doing today). By now you may have heard someone complaining about how Facebook changed its algorithms for EdgeRank to favor its own Promoted Posts program. Now, posts on you business pages will reach fewer of your fans’ newsfeeds… unless, of course, you’re willing to pay.

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