Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles

Facebook is testing out a new kind of ad targeting that will let brands market to users based on what they’ve bought in stores, according to execs briefed on their plans. The social media network is partnering with data giants including Epsilon, Acxiom and Datalogix to allow retailers to match their own data gathered through shopper loyalty programs to individual Facebook profiles, much like they’ve done previously with marketers’ customer data from their CRM databases.

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