Facebook Mobile Ads Push Flowers for Valentine’s Day

While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the retailer is particularly sweet on the social network’s mobile promos for Valentine’s Day this year. For the past two weeks, the Carle Place, N.Y.-based delivery service has been running the mobile versions of Sponsored Stories and Facebook Offers, as well as mobile app install ads. “It’s very clear that our customers are migrating to mobile,” said Amit Shah, 1-800-Flowers.com’s vice president of mobile and social media.

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