Facebook Marketing Partnership With Data Brokers Spurs New Round of Privacy Concerns

Facebook’s move to allow marketers to import consumer lists obtained through data broker companies, announced on Wednesday, met with substantial concern from privacy advocates due to the amount of data the companies hold on consumers. Facebook said it would expand its custom audiences tool to allow advertisers to use data obtained through the data brokers Acxiom, BlueKai, Datalogix and Epsilon to market to specific users on its platform. Many large advertising platforms were already allowing marketers to use lists provided by data brokers. But Jeffrey Chester, the executive director of the Center for Digital Democracy, still felt that Facebook’s move

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