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Facebook ‘Likes’ Good for Internet Marketing, Bad for Privacy?

March 18, 2013
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What a user "likes" on Facebook can reveal a number of personality traits and preferences, according to a new study. However, one of the key figures behind the research has warned the social network site's users to be more careful over their privacy online. In total, the researchers from Cambridge's Psychometric Centre were able to predict the personality traits of more than 58,000 U.S. users simply by analyzing their likes....

 

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