Thursday brought yet another reason for Facebook’s billion-plus users to get their collective knickers in a bunch. In its latest attempt to catch the white whale we call “revenue,” Facebook announced changes to its messaging feature: The network will soon offer a pay-per-message service to test audiences before making it available to all users. The changes also include new inbox filter options: By choosing the “strict filter” option, users could automatically send messages from non-friends to the little-seen “other” folder … unless said parties pay up. Facebook claims that this change will help reduce spam by placing a stronger barrier
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Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
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