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Facebook Lays Out All of Its New Targeting Techniques In One Blog Post

October 2, 2012
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In the last few months, Facebook has made significant changes to the way advertising works on its site. As some predicted, Facebook’s going public and needing to drum up more revenue has resulted in the company dipping its hands deeper into users’ data to monetize it. More than that, those hands are starting to pull in data from outside of the Facebook kingdom. Privacy engineer Joey Tyson lays out the three big “innovations” in Facebook advertising from the last few months in a Facebook blog post, and argues that the company “carefully designed our versions of the features with your
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