Facebook Lays Groundwork for Ad Network Off the Social Site

Microsoft’s ad-serving business will soon find a new home: at Facebook. The companies are expected to announce as early as this week a deal that sends Atlas — the ad server Microsoft acquired in its $6.2 billion aQuantive deal in 2007 — to the social networking giant, according to industry executives familiar with the plan. The acquisition, expected to be less than $100 million, is the surest sign yet that Facebook has designs on becoming an even bigger player in advertising.

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