Microsoft's ad-serving business will soon find a new home: at Facebook. The companies are expected to announce as early as this week a deal that sends Atlas—the ad server Microsoft acquired in its $6.2 billion aQuantive deal in 2007—to the social-networking giant ... The acquisition, expected to be less than $100 million, is the surest sign yet that Facebook has designs on becoming an even bigger player in advertising. Facebook is methodically laying the groundwork for an off-Facebook ad network powered by social data, but its plans for Atlas go beyond that...
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2013: Year of the Social Selling Expert
February 1, 2013
From Jeff Molander
If social media and content marketing managers are to survive the meteoric rise of "big data" they'll need to become social selling experts—pronto. Like any new marketing trend, few can actually agree on what big data is. Yet the drumbeat of its promise is quickening and becoming louder. The role of the CMO is increasingly coming under pressure to techno-fy, automate and focus on bridging the gap between marketing and sales teams.