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Facebook Buys Ad Network Off the Social Site

February 12, 2013
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Microsoft's ad-serving business will soon find a new home: at Facebook. The companies are expected to announce as early as this week a deal that sends Atlas—the ad server Microsoft acquired in its $6.2 billion aQuantive deal in 2007—to the social-networking giant ... The acquisition, expected to be less than $100 million, is the surest sign yet that Facebook has designs on becoming an even bigger player in advertising. Facebook is methodically laying the groundwork for an off-Facebook ad network powered by social data, but its plans for Atlas go beyond that...

 

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