Amid Facebook's falling stock price, and word that its biggest investor has sold almost all his shares in the social network, Facebook's director of developer products Doug Purdy
gave The New York Times' Somini Sengupta a vision for the company, which was surprisingly vague on the advertising part. The future of Facebook involves the following, according to Purdy's interview with Sengupta: One day soon, he said, the Facebook newsfeed on your mobile phone would deliver to you everything you want to know: what news to digest, what movies to watch, where to eat and honeymoon...
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4 Steps to Making Facebook Ads Work–at Last!
August 6, 2012
From Today @ Target Marketing
Those crazy Facebook ads. At a recent session at the Acquisio User Summit on Facebook ads, 25 people raised their hands to indicate that they had used Facebook for advertising, while only four raised their hands to indicate that they had achieved any success with them. One of the biggest reasons is the low clickthrough rate (CTR) inherent on a site in which people are otherwise engaged. Getting someone to not just see, but actually click on an ad on Facebook is like the Mount Everest of digital advertising; many people have aspired to reach the top, but few have managed to see the world from the top of this lofty peak.
Social Media and ROI: Strange Bedfellows, or a Match Made in Heaven?
July 2, 2012
From Rio Longacre
Unless you've been hiding under a rock during the past few years, you've noticed that social media has become the new norm in our lives, both personal and professional. For businesses large and small, what was initially a curiosity has rapidly emerged as a highly effective tool for interacting with their customers and prospects. … As interest and investment in social media continue to grow, it's inevitable that corporate stakeholders and bean counters across corporate America will begin to clamor for marketers to demonstrate ROI …