Open Enrollment | Subscribe to Target Marketing HERE
Follow us on

Facebook Displays Percent of Users Who Like Pages Who Have Seen Specific Posts

May 25, 2012
Get the Flash Player to see this rotator.
Facebook continues to quietly add and tweak features behind the scenes, without fanfare or announcements. The latest example is the addition of a percentage link to posts on brand pages, which enables page administrators to see what percentage of the users who like the page have seen the post....


People Mentioned:

More Suggested Content:

Facebook ads landing page
The Muddled Math of Social Media Marketing
May 22, 2012 From Today @ Target Marketing
I have spent 50 years in direct marketing. It is a precision business model with three elements that can be described in 85 words: 1) Testing. If something works in a small quantity, you run confirming tests in a larger arena. If the results hold up, you roll out and cream the market; 2) Discipline. Be it direct mail, off-the-page advertising or broadcast, the overriding constraints are size and accessibility of the specific universe and cost-per-thousand; and 3) Measurable Arithmetic. Rules include: allowable cost per order, ROI and lifetime value of the customer. Direct marketing arithmetic is precise right down to tenths and hundredths of a percentage-otherwise known as a gnat's eyebrow.
Five Ways to “Get Real” With B-to-B Social Media
May 10, 2012 From Ruth P. Stevens
Today, 89 percent of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers I talk to still sound confused. "What should I be doing," they ask. "What's really worth my time?"


Click here to leave a comment...
Comment *
Most Recent Comments: