Facebook Ads Will Start Letting You Know—Sort of—When They’re Targeting You

Adchoices logo

You see that little blue triangle? That’s the Digital Advertising Alliance’s “AdChoices” logo. It’s meant to identify advertisements that companies have targeted at you based on your browser history, ZIP code, IP address or other data that they’ve collected. Now, after months of complaining by ad agencies and advertisers, Facebook will start using this icon on its own ads and on ads that it serves through its new FBX ad exchange, the industry magazine AdAge reports.

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