You see that little blue triangle? That’s the Digital Advertising Alliance’s “AdChoices” logo. It’s meant to identify advertisements that companies have targeted at you based on your browser history, ZIP code, IP address or other data that they’ve collected. Now, after months of complaining by ad agencies and advertisers, Facebook will start using this icon on its own ads and on ads that it serves through its new FBX ad exchange, the industry magazine AdAge
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Customer Acquisition Chain Link 2: Print to Online
March 30, 2012
From Today @ Target Marketing
For this customer acquisition chain analysis, we looked at seven randomly chosen direct response ads in recent editions of TV Guide, Woman's Day
and Popular Mechanics
. Most of these advertisers spent big bucks for these ads. Because anywhere from 25 percent to 75 percent of responses to advertising take place online, checking the integrity of the consumer experience going from a print ad to a website made a lot of sense to us.