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Facebook Ads Will Start Letting You Know—Sort of—When They’re Targeting You

February 11, 2013
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You see that little blue triangle? That’s the Digital Advertising Alliance’s “AdChoices” logo. It’s meant to identify advertisements that companies have targeted at you based on your browser history, ZIP code, IP address or other data that they’ve collected. Now, after months of complaining by ad agencies and advertisers, Facebook will start using this icon on its own ads and on ads that it serves through its new FBX ad exchange, the industry magazine AdAge reports....

 

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CAC
Customer Acquisition Chain Link 2: Print to Online
March 30, 2012 From Today @ Target Marketing
For this customer acquisition chain analysis, we looked at seven randomly chosen direct response ads in recent editions of TV Guide, Woman's Day and Popular Mechanics. Most of these advertisers spent big bucks for these ads. Because anywhere from 25 percent to 75 percent of responses to advertising take place online, checking the integrity of the consumer experience going from a print ad to a website made a lot of sense to us.
 

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FROM THE BOOKSTORE

(PDF Download)

Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars.  

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The Research Division of the Target Marketing Group, DirectMarketingIQ (www.directmarketingiq.com) is the marketers’ go-to resource. Publishing books, special reports, case studies and how-to-guides, it opens up a new world to those who seek more information, more ideas and more success stories in order to boost their own marketing efforts. DirectMarketingIQ has unparalleled access to direct marketing data – including the world’s most complete library of direct mail as well as a massive library of promotional emails across hundreds of categories – and producly produces content from the most experienced editors and practitioners in the industry.

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(PDF Download) Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars....

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