Experian Hitwise and AdGooroo Combine Data to Provide the World's First Customized End-to-End Competitive Intelligence Services for Search Marketing

December 22, 2010

Text Size - +
Print

AdGooroo's advertiser intelligence data provides impression-based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behavior insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources offer the first ever set of end-to-end digital marketing insights that track consumer and advertiser interactions from initial impression through action. "As search marketing grows more sophisticated, the ability to correlate competitive advertiser behavior with its impact on consumer search behavior offers advertisers a tremendous advantage," said Luke McGuinness "The combination of these two powerful data sets helps...

Read Full Article...

Source: PR Newswire

Companies Mentioned:

Experian

Hitwise

People Mentioned:

Luke McGuinness

Richard Stokes

More Suggested Content:

Experian Hitwise Launches Two Search Products
August 26, 2010 From eM+C Weekly

Company: Experian Hitwise, an online competitive intelligence service provider

Product/Service: Search Engine Results Pages (SERP) listings report and Search Term Sequencing, two search intelligence tools

What it Does: The SERP report provides users with insight into the effect of natural rank position on actual search traffic received. Search Term Sequencing provides clients with insight into aggregated searches conducted prior to or after a given search term or a site visit within the same session.

ONLINE EXCLUSIVE: Branders.com Grows Its Revenues Via SEO
June 14, 2010 From Home Page
Branders.com realized its current infrastructure couldn't scale to support its growing SEO operation. The company needed an integrated platform that could handle large keyword volumes and provide comprehensive competitive SEO intelligence. After a review of the alternatives, Branders.com contracted with BrightEdge, a San Mateo, Calif.-based provider of on-demand, enterprise-class SEO platforms in 2008.

MORE ON
ONLINE MARKETING

MORE ON ONLINE MARKETING >>

FROM THE BOOKSTORE

<P>“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.” <BR><STRONG>--Chris Brogan</STRONG>, president of Human Business Works <BR><BR>“Social media isn’t inexpensive; it’s different expensive. The human effort required to do it right is significant, and not knowing precisely how social media helps your business and how to gauge that progress is a dereliction of duty. In <EM>Social Media ROI</EM>, Blanchard provides the missing playbook for sensible, sustainable, profitable social communication. It’s about time.” <BR><STRONG>--Jay Baer</STRONG>, coauthor of <EM>The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social <BR></EM><BR>“<EM>Social Media ROI</EM> gets down to the heart of the matter: How will social communications positively impact my organizational goals? Olivier takes us through a journey starting from the start, creating a strategy to achieve objectives, and in turn, the means to measure return on investment. If you want to get serious about online communications, you can’t go wrong with <EM>Social Media ROI</EM>.” <BR><STRONG>--Geoff Livingston</STRONG>, author of <EM>Welcome to the Fifth Estate</EM> and <EM>Now Is Gone</EM> <BR><BR>“Olivier explains the intricacies of building a social media-influenced company for every layman to understand. It is important to understand reach, attention, and influence for social media ROI. This is the book to help with that understanding.” <BR><STRONG>--Kyle Lacy</STRONG>, principal at MindFrame (yourmindframe.com) and author of <EM>Branding Yourself <BR></EM><BR>“Ladies and gentlemen, the social media code has officially been cracked. In <EM>Social Media ROI</EM>, Blanchard reveals how companies can apply the massive power of social media to achieve equally massive results. Incredibly practical, yet supremely enjoyable, this book offers a clear roadmap to growing your revenue in the dizzying world of tweets and retweets, likes and shares, connections and comments.” <BR><STRONG>--Sally Hogshead</STRONG>, author of <EM>Fascinate: Your 7 Triggers to Persuasion and Captivation</EM> <BR><BR>“If you know Olivier, you know he goes beyond the bullshit. He ‘gets it.’ This book will put you in the mindset to successfully plan and achieve real business objectives with social media. It’s a hard fact that good business decisions depend on real results. Olivier avoids the fluff with clear-cut ideas that will help you produce results.” <BR><STRONG>--Brandon Prebynski</STRONG>, social media strategist <BR><BR><STRONG>Use Social and Viral Technologies to Supercharge Your Customer Service! <BR></STRONG><BR>Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. <EM>Social Media ROI</EM> delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. </P>

Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

...

ORDER NOW

Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email

...