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Execs Are Looking for Better Access to Mobile Device and Social Networking Data

December 21, 2012
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A large number of companies have adopted a data analytics strategy to better leverage in-house information, but management teams don't seem to have the right access to marketplace data needed to make strategic decisions, says a new survey from U.S. audit, tax and advisory firm KPMG LLP. More than 60 percent of respondents to the survey taken during Oracle OpenWorld, the flagship conference of Oracle Corporation, said their organization has a defined data and analytics strategy. However, only 39 percent of respondents either agreed or strongly agreed that senior management had access to the rising volume of data gathered from...

 

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