Keyword research is hugely important. The success of your entire SEO engagement depends on getting this piece of work right. Why? Because an informed client will judge you on how visible their website becomes for the terms in their SEO keyword list, and that list is the product of your keyword research. To improve keyword research, start with a really tight definition of what successful keyword research looks like. In order to say you’re a keyword research ninja, you should be able to look over your completed keyword list and say the following......
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