Email: Worst. Idea. Ever.
One of the best-known names in email marketing yesterday gave some terrible advice in a column on iMediaConnection. The advice: Email people who have visited your site but left without making a purchase or registering in any way including supplying their email addresses. The columnist: digital-marketing consultant Christopher Marriott. First, Marriott has probably forgotten more about digital marketing than I’ll ever know. But Marriott’s column yesterday is one of the biggest facepalm moments in the history of email marketing