Email List Prices Continue to Drop as Supply Grows
Worldata’s Fall 2012 List Price Index, the barometer for trending of all list pricing, tracks the changes in list rental pricing each season. The index shows significant price drops in two of the permission-based email list categories — consumer files and medium-large business files. Consumer email is at an all-time low price point for any category tracked by the List Price Index. The availability of email list rental files continues to grow while the overall economic conditions remain flat in terms of growth. This abundance of availability is helping to drive down the overall CPMs of email rental files.