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Email Marketing: Stop the Madness, Start Being Relevant

August 8, 2012
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An email blast is a thing of the past. Marketers must embrace today’s marketing requirements that involve a shift away from generic email marketing, and a move to dynamic, personalized messaging that will engage customers and boost results. Email provides marketers with an easy, low-cost opportunity to connect with consumers, yet this channel can often cause a rift in the customer relationship if not targeted toward individual behaviors and needs. While email lends itself to frequent conversations, irrelevant messaging undermines the potential for dialogue by alienating the customers before they fully engage....

 

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Spotlight: Integrated Email
August 16, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on August 16th as part of the 2012 Integrated Marketing...
 
Challenge Emails: 'Go Away. We Don't Want You.'
July 27, 2012 From Carolyn Goodman
"Stay in touch?" That was the headline on an email I got today from the folks at Pitney Bowes. What was notable, however, was the first line of copy: "We notice it's been a while since you opened an email from us ..." I honestly can't decide if this is a strategic insight gone awry, or a little creepy.
 

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As important as email marketing is, being an expert at it is no easy task. But do not fret. Email Marketing 2014 provides the trends and best practices you need to follow. You'll find: 21 email trends charts featuring data from Who's Mailing What!Analysis of 11 effective cross-channel emails Best practices covering everything from email copywriting and design to data, metrics, CRM, deliverability and more4 email case studies Email Marketing 2014 Trends, Best Practices & Case Studies

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