An email blast is a thing of the past. Marketers must embrace today’s marketing requirements that involve a shift away from generic email marketing, and a move to dynamic, personalized messaging that will engage customers and boost results. Email provides marketers with an easy, low-cost opportunity to connect with consumers, yet this channel can often cause a rift in the customer relationship if not targeted toward individual behaviors and needs. While email lends itself to frequent conversations, irrelevant messaging undermines the potential for dialogue by alienating the customers before they fully engage....
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Spotlight: Integrated Email
August 16, 2012
From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2012 Integrated Marketing Virtual Conference.
No matter what other channels you...
Challenge Emails: 'Go Away. We Don't Want You.'
July 27, 2012
From Carolyn Goodman
"Stay in touch?" That was the headline on an email I got today from the folks at Pitney Bowes. What was notable, however, was the first line of copy: "We notice it's been a while since you opened an email from us ..." I honestly can't decide if this is a strategic insight gone awry, or a little creepy.