Email: The Honeymoon Effect

February 7, 2012

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For most organizations, older names on your list will perform less well than people who recently opted in to receive email from you. It's something I call the honeymoon effect—newer people on your list are typically more excited to receive your email—and more likely to read and take action on it. Here's a case study based on work I did for a client that quantifies this effect; in my next two columns I'll provide some inexpensive things you can do to boost your email list growth—and, as a result, your email program's performance. ...

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Source: ClickZ

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FROM THE BOOKSTORE

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Social Media ROI

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”
--Chris Brogan, president of Human Business Works

“Social media isn’t inexpensive; it’s different expensive. The human effort required to do

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Email Marketing that Works (2nd Edition)

Available as a PDF.

A guide to prospecting, lead generation, building an Opt-in database, tracking, social media integration, deliverability, mining content and balanced creative. While email marketing has reached maturity, there’s still plenty of life in this channel — if used wisely.

That’s the focus of this new guide to email

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