Email Call to Action Design: 5 Good vs. 6 Bad Examples

Data taken from the Econsultancy “Email Marketing Census 2014” shows that 68 percent of companies rate the channel as “good” or “excellent” for return on investment. One of the most important aspects of email design is an effective call to action (CTA), as it needs to inspire recipients into engaging further with your brand. We’ve previously written about CTA design in regards to e-commerce, and many of the same rules apply, but I thought it would be useful to reiterate some of the more important criteria as well as pulling together some good and bad examples.

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