Email Marketing Approaches Advance in 2013
Email marketing experience is a vital requirement for a successful career in digital marketing, in my opinion. You learn to fail, you learn to test, you learn how to prioritize and, most importantly, you learn that iteration is what moves the needle. You also learn to do it all: copy, creative, HTML, landing pages, program management, project management, communication planning, etc. Some of the best marketers I know began in email marketing and CRM. It's a vital discipline.