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Email Lives, 'Big Data' Will Die, Says Bruce Biegel of Winterberry

January 16, 2013
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Email apparently hasn’t received the memo it’s supposed to be dead, and there's a heck of a lot more marketing noise about mobile and social than actual spending on the channels, according to Bruce Biegel, managing director of the Winterberry Group. “The conversation about social and mobile versus how you make money is still a lot more conversation and a lot less spend,” he said in a wide-ranging 2013 forecast speech ... “Mobile’s $4 billion and social’s another $5 billion ... That’s $9 billion in an advertising economy that’s almost $300 billion. It’s not that much money...

 

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I attended a seminar earlier in January held by the Direct Marketing Club of New York titled "Annual Outlook: What to Expect in Direct & Digital Marketing in 2012." The main speaker at the event was Bruce Biegel, managing director at the Winterberry Group, a strategic consulting firm that focuses on advertising and marketing.
 
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A focus on traditional marketing topics in the digital space, an increase in mobile opportunities, and a slowing down of social media usage and adoption are just three of 10 direct and digital marketing trends for 2011, according to Bruce Biegel, managing director at Winterberry Group.
 
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