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Email Lives, 'Big Data' Will Die, Says Bruce Biegel of Winterberry

January 16, 2013
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Email apparently hasn’t received the memo it’s supposed to be dead, and there's a heck of a lot more marketing noise about mobile and social than actual spending on the channels, according to Bruce Biegel, managing director of the Winterberry Group. “The conversation about social and mobile versus how you make money is still a lot more conversation and a lot less spend,” he said in a wide-ranging 2013 forecast speech ... “Mobile’s $4 billion and social’s another $5 billion ... That’s $9 billion in an advertising economy that’s almost $300 billion. It’s not that much money...

 

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