Email List Hygiene Challenges Marketers

While delivering an email seems like a simple task, all marketers know that nothing is ever as easy as it looks. We like to think that our subscribers are eagerly awaiting our messages with bated breath … Alas, this is not the case. Not only do a fair number delete the email upon arrival, a large number of subscribers may not even receive our messages. On average, 2 percent of contact data goes bad each month. That means a quarter of your email list will go bad over the course of a year

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