Email Consumption Soars on Mobile

There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in ensuring email optimization for the platform, but also opportunity with m-commerce and immediate product purchasing. Some of the latest data holds that email consumption on mobile platforms soared in the heavy shopping period around Thanksgiving (Nov. 20-26). Email marketing company Knotice says its research found that 45 percent of emails sent by retailers were opened on mobile devices. That was a 50 percent jump from the same period in 2011. Knotice, based on Akron, Ohio, analyzed about 2.8 million emails.

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