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Email Consumption Soars on Mobile

December 11, 2012
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There is ample research about emails increasingly being opened on mobile devices. That brings challenges for marketers in ensuring email optimization for the platform, but also opportunity with m-commerce and immediate product purchasing. Some of the latest data holds that email consumption on mobile platforms soared in the heavy shopping period around Thanksgiving (Nov. 20-26). Email marketing company Knotice says its research found that 45 percent of emails sent by retailers were opened on mobile devices. That was a 50 percent jump from the same period in 2011. Knotice, based on Akron, Ohio, analyzed about 2.8 million emails....

 

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According to a study published by comScore, more than 55 percent of Americans are now smartphone users. There are more mobile phones on the planet than there are TVs. And 70 percent of all mobile searches result in action within an hour. During the past few years, text message marketing, or SMS marketing, has become the most popular advertising channel in some parts of the world. This is because carriers have set guidelines and best practices for the mobile media industry, including mobile advertising.
 
7 Email Marketing Mistakes Even Seasoned Marketers Make
October 29, 2012 From Debra Ellis

Email marketing is so easy that it is tempting to use it as a set-and-forget marketing tool. Failure to optimize email marketing strategy and execution affects customer loyalty, sales and costs. Email provides a personal, one-to-one connection between customer and company. It's a shame to lose opportunities to build relationships, increase revenue and reduce expenses by not committing the time and effort required to maximize email effectiveness.

 

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