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Elections Hammer Direct Marketing Firms

September 18, 2012
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With the November elections fast approaching, it’s going take a very strategic production manager to navigate through these next two months of email and direct mail implementation “hell.” It’s going to be hell because of an already strained concentration of digital, printing and mailing suppliers, pushing through an already strained U.S. Postal system, which will be competing against an already strained and frantic group of political campaigns, committees and union suppliers ... Printers, mailers and digital firms have their steady, institutional clients, but are met early in the summer with a crush of newbies...

Source: American News Report
 

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