Effectively Using Direct Mail Within Your B-to-B Lead Generation and Marketing Strategies

To market its digital printing solutions, Xerox uses an inventive, full-dimensional package for this high-end B-to-B mailing.

We’ve seen an increase in companies that are returning to use direct mail as an integral part of their B-to-B lead generation campaigns. More and more, companies are realizing that email is becoming white noise and that to break through the clutter, organizations need to invest more in understanding their audience and how they reach them. In three recent campaigns with multiple clients, we’ve seen a 12 percent lift in response rates by incorporating the use of letters and other mailers to supplement our email communications

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