eBay to Stop Advertising Inside Mobile Apps: ‘It’s Not Worth it’
eBay is ecstatic about mobile, just not about mobile advertising. Devin Wenig, eBay’s president of global marketplaces, said in an interview that next year the company will stop running mobile ads inside of its applications. “We aren’t happy with the user experience and we don’t need the money,” he said. This year, eBay displayed ads inside of its iPhone app as an experiment, but found that they were distracting and cluttered up the smaller screens. The ads also didn’t deliver meaningful revenue.