Early Adopters of Mobile Search Have the Most to Gain

Consumers are increasingly performing online search on their smartphones. Instead of replacing old PCs, consumers are purchasing tablets. New technologies like SIRI are already starting to fundamentally change the language of consumer search to be more natural and conversational, something search marketers must make sure they’re catering to. Brands should take advantage of testing mobile search now while it’s still cheap and less crowded than traditional desktop search. Test and learn on the cheap, while you still can. While major brands like Google, Apple and Microsoft have the capability to capture cross-screen attribution (the ability to track consumer actions taken

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