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E-marketing Terminology: Internet, Web, Digital or Online Marketing?

April 20, 2012
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In general, I look on our company’s website with pride. Every now and then, however, I wake up and feel that something is out of place or outdated—not unlike the feeling I sometimes have gazing around my living room, in fact. In the case of our home page, the plaid couch is nothing short of the central phrase describing what we do: “Internet marketing.” We fall back on “online marketing.” Many years ago, in one of the first iterations of our website, I recall the heated debate about how to describe what we do, and how, finally, appeal …
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