E-commerce: Custom, Local Marketing a Must, Google Says

Newly released data by Google indicates e-marketing and e-commerce optimization efforts are paying off for brick-and-mortar retailers. The research demonstrates 50 percent of mobile shoppers are likely to visit a retailer after performing a commerce-based local search. The data also show this group of shoppers who find store information via mobile devices comes uniquely ready to shop: 18 percent of local-based commerce searches generate an in-store sale within one day of the consumer initiating the search. The data show optimizing stores for mobile searching and shopping could come with big payoffs for brick-and-mortar retailers.

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