How Entrepreneurs Get Creative With Pinterest Marketing
Pinterest is the hottest social media site around, and women are the movers and shakers of this visual media revolution. Women account for over 80 percent of the site’s users, and with women responsible for around 85 percent of all consumer purchases, it’s no surprise companies have flocked to take advantage of the site. Increasingly, women entrepreneurs find Pinterest playing an important role in the success of their businesses. And it doesn’t seem to matter whether they’re primarily selling products through online channels or offering “real world” services or experiences — Pinterest is still pulling in the customers.