Does Facebook Know You’re Pregnant?

The pregnancy of 30-year-old tech entrepreneur Sally was announced to the world through her husband’s Facebook page, after he tagged her in a photograph showing a positive home pregnancy test. Two months later, while Sally was browsing Facebook, she noticed a Huggies ad. Sally had never “liked” Huggies or any baby-related posts or pages. Nor had she posted about her pregnancy, so she figured Facebook had connected the dots between her husband’s status update and his relationship with her. Did Facebook and its client, Huggies, know she was pregnant? It depends on whom you ask.

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