Do You Have a Mobile Strategy? You Probably Need a New One.
Globally, mobile users are expected to outnumber desktop users by 2014. And the amount of time we spend on mobile devices is growing fast—currently an average of 82 minutes a day, more than twice the amount of time spent two years ago. "Consumers are accustomed to—even addicted to—always-on, anywhere, anytime connectivity, and the next 12 months will see them push their mobile lust to obsessive, occasionally nearly insane degrees," says David Mattin, lead strategist at Trendwatching.com. These multitasking users are looking to fill microamounts of time (sometimes just seconds) throughout the day