Globally, mobile users are expected to outnumber desktop users by 2014. And the amount of time we spend on mobile devices is growing fast—currently an average of 82 minutes a day, more than twice the amount of time spent two years ago. "Consumers are accustomed to—even addicted to—always-on, anywhere, anytime connectivity, and the next 12 months will see them push their mobile lust to obsessive, occasionally nearly insane degrees," says
David Mattin, lead strategist at Trendwatching.com. These multitasking users are looking to fill microamounts of time (sometimes just seconds) throughout the day...
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2 Ways the Mobile Direct Marketing Audience Is Different
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As businesses and marketing companies begin to develop direct mobile marketing efforts, a very interesting discovery is occurring. At this stage of the adoption curve, mobile users are not like the average consumer. This is important because it means traditional Web marketing tactics may not be as effective as they could be. It's not that traditional Web marketing tactics won't be successful on mobile devices, but they may not be as optimal due to the different profile of mobile device users.
The Direct Marketing, iPad and Video Holiday Shopping Link
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