‘Do Not Track’ Is Dying

The tantalizing promise of a single button that prevents ads from tracking your online behavior is fizzling fast. More than nine months after the Obama administration, digital advertisers, browser makers and privacy advocates agreed in principle to create a “Do Not Track” mechanism for Web browsing, the tool is no closer to becoming a reality than it was in February. … After months of wrangling, the groups still can’t even come to an agreement on what “tracking” means and includes.

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